How can climate videos cut through on TikTok?  

 

TikTok is the fastest growing news source for adults in the UK. However, many environmental groups have yet to unlock TikTok's full potential for spreading messages on the climate.

 

This invite-only webinar brings together environmental campaigners, content creators, and strategists for a roundtable discussion on how to create environmental videos that cut through the noise on social media. 

 

Wednesday 15th January 2025 12pm -1PM GMT

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Discover effective video content strategies for climate action

 

We’ll show you:

  • Insights on TikTok’s evolving algorithm and how to make videos resonate in 2025

  • Strategies for engaging audiences on climate change through video

  • Collaborative approaches to working with presenters and influencers

  • Key lessons from the Need to Know project on creating compelling climate content

  • Practical tips for fostering partnerships between creators, campaigners, and climate organisations

      

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More details

As TikTok continues to grow in influence, creating videos that inspire action is more critical than ever. Join us to equip yourself with the tools needed to make your climate message stand out and drive real change. This event is invite-only and designed for members of the wider climate movement. So RSVP quickly so you don’t miss this opportunity to collaborate with leaders in the field.

 

About your host

Need to Know is a project supported by VideoRev, which has been making reactive videos on climate change. We have experimented with different formats and with different presenters, focusing on TikTok as a platform.