Need to Create Engaging Campaign Videos?
Do you need to generate a video idea that will engage new audiences and drive online actions?
The VideoRev Hookbook is a toolkit to help you quickly generate viral video ideas for your campaign.
The Evidence
After analysing over 100,000 videos I discovered the 30 hooks that the most successful campaign videos are using
The Results
Using these hooks I was able to create campaign videos that have received 50 million views and one million shares
“Game changing tips and tricks. It’s transformed our video strategy.”
Cat Hobbs, Director at We Own It
About Richard Roaf
Ten Years of Videos
Richard has been making campaign videos for over a decade and is founder of the video agency Alter Eco. Over that time he has developed an easy-to-use formula to create highly shareable videos.
35 Million Views With Zero Budget
Working with Racial Justice Network he created 5 Ways to Disrupt Racism which was viewed 35 million times despite having zero budget and being launched on a Facebook page with 1 Like.
Overtaking Obama
During the Paris climate talks he made 12 videos that were viewed over 10 million times. On the first day of the talks one of the videos overtook Obama’s speech to become the most watched video on Facebook.
General Election
Richard provided consultancy, training and filmmaking support to Momentum during the 2017 general election, which helped them create videos that received 51 million views and were seen by a third of the UK Facebook audience.
What Other People Say
"Richard gives some of the best advice in the business, based on his own vast experience with social and viral video."
Clifford Singer, Head of Communications and Digital
"Richard's training on making videos for social media was so useful. He really understands how campaigning organisations want to use videos to support campaigns, attract new audiences and drive more action."
Esther, Communications Manager
"The 'Viral videos to win campaigns' training was the best one day training I've attended. It's an evidence-based and practical step-by-step approach that will walk any organisation through the key stages of producing an effective campaign video for social. We have had a complete rethink about what is possible with social video after attending this course."
Larry Holmes, Digital Manager